Appearances kept in mind

Corporate Design & Behaviour

A simple set of rules for the use of logo, fonts and images? Today, corporate design must go deeper, but it can achieve more. For with intense business competition and impulsive media use, stronger means are needed to be kept in mind.

We therefore take off with the identity of the company – its attitude and way of working, its skills and the spirit that drives entrepreneur and employees. The design developed from that is incomparably focused and expressive, at the same time the intensive occupation with "Why do we exist?" is changing the entire company. Customers become like-minded, they experience goods and services as "made for me", choosing and recommending them with conviction.

This new method was developed by a partner, and we accompanied its launch as a beta tester. Our customer applications include the corporate redesign of a consulting company (LI). Coherent colour, illustrative graphics and clear wording here express prudent commitment, coolness and consistent implementation of projects.

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