As-is Analysis Communication

Departure for
more impact

Communication must become more effective! Whether it's a vague feeling or an identified shortcoming - the question is: Where to start, how to start?

With an as-is analysis, we deliver the answer to decision-makers. We examine the entire area of communication, from content and measures to planning and organizational structures. In an actual-target comparison, the potentials and opportunities that should be used in the context of positioning, competition and industry become visible. In addition, a target profile for image and sales support is outlined.

The as-is analysis communication thus connects strategy and realization, it

  • examines relevant content, topics and their application
  • recommends quick wins to achieve short-cut improvements
  • provides strategic recommendations and milestones for their implementation
  • delivers a detailed description of the initial situation for subsequent communication planning

In order to use the momentum of the as-is analysis, we take over the start of the implementation in a second step. This can include the implementation of an assertive content strategy, the steering of corporate design and website development or the development of a marketing and a PR concept.

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