Brand and product in daily business

Sales promotion, advertising, PR

Satisfying customer needs and exploiting the market – this requires many contacts along the customer journey. In order to ensure consistent communication, we first develop the product argumentation with all assets of the offer. Together with the customer benefit argumentation, it forms the binding knowledge pool for all involved in marketing.

Next step are campaign concepts, measures development for the sales partners as well as messages and texts for the various channels and applications. High-frequency events, landing pages, newsletters, advertising media, advertisements and PR articles then communicate the brand and product messages in the space and directly at the point of sale.

The concept and text implementations below show extracts from our work for the BMW Group and from a long-term cooperation with a partner specialized in integrated sales network support.

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